Portfolio of Recent Work
- Web
- Brand
Green Countertops Direct: Web
www.greencountertopsdirect.com
- Project Objective: Support the client's new business model with an easy-to-use e-commerce site that appeals to DIY homeowners interested in eco-friendly countertops at a great value.
- The Solution: A Web 2.0 site that clearly directs visitors through the three step planning and buying process. The site has been hugely successful, driving a high number of internet sales.
The 4C Coalition: Web
- Project Objective: Revamp 4C's online presence to help them make contact with the vulnerable community they serve, share their mission, and sign up new mentors.
- The Solution: A new site that features video and gorgeous photography, relevant content, and clear calls to action.
USB: Frank’s Cubicle Viral Web
- Project Objective: Share the fun and ubiquity of USB devices in a novel and engaging way.
- The Solution: I designed the interface for this viral interactive site featuring over 300 video clips, in which the user gets to take control of Frank's myriad USB devices and watch the drama as it unfolds onscreen. Frank's Cubicle was a smash success with the office and tech sets, with over 10,000 hits on the first day alone.
Children’s Cancer Association: Web
- Project Objective: Update CCA’s web presence to reflect the organization’s new brand and better speak to an audience under emotional strain.
- The Solution: A site that conveys a sense of warmth and joy, and embodies the volunteer-driven nature of the organization. The inviting, site shares a wealth of content and resources, and can easily be updated by CCA staff.
SolarWorld: Consumer Web
- Project Objective: Develop an online presence that would allow SolarWorld, a leading American producer of Photovoltaic Solar systems, to speak directly to prospective customers and share information about switching to solar.
- The Solution: An accessible, informative consumer Web site that connects SolarWorld with potential customers, featuring a solar budget calculator and clearly organized resources and information.
Trick or Vote: Web
- Project Objective: Create a web presence that immediately conveys the cool factor and integrity of Trick or Vote, gets people involved, and supports program fundraising.
- The Solution: An interactive site that encourages visitors to search and sign up for local events, donate to the event, and share the site using email, Twitter and Facebook.
Prichard Communications: Web
www.prichardcommunications.com
- Project Objective: Create a Web site for a growing public relations agency that serves philanthropies, non-profits and public agencies.
- The Solution: A site that simply and elegantly shares their personality, services and experiences. Built on their established brand and credibility, the site seamlessly brings Prichard Communications online.
My Oregon Farm: Brand
- Project Objective: This emerging program from Oregon's Department of Agriculture needed a strong and approachable brand to speak to our Oregon's specialty crop farmers.
- The Solution: Set inside a hand-drawn oval, the logo places Oregon farmers in the driver’s seat, moving their businesses forward. The brand is being used for statewide agricultural marketing events.
Oregon’s NCRC: Brand
- Project Objective: Oregon's new workforce development tool needed a simple and elegant brand that would introduce it to the state's employers and job applicants.
- The Solution: As part of a small communications team, I developed a brand and full slate of supporting marketing materials to support the launch of Oregon's National Career Readiness Certificate.
Oregon Voice: Brand
- Project Objective: Create a brand presence for an emerging statewide nonprofit that helps Oregon's advocacy groups to work smarter together.
- The Solution: A full branding process resulted in an elegant mark that conveys the group's collaborative nature, brand messaging, a business identity system and a brochure to help spread the word.
Trick or Vote: Brand
- Project Objective: Create a brand that reflects the festive, spooky and political nature of Trick or Vote, the country’s largest non-partisan get-out-the-vote canvass, which takes place on Halloween.
- The Solution: A logo and full set of marketing materials that capture the youthful spirit of Trick or Vote. T-shirts, buttons, customizable posters, door hangers, flyers and advertisements were created to spread the word nationwide.
Bus Project: Brand and Bus Wrap
- Project Objective: Update the brand and design a bus wrap for The Bus Project, a non-profit political youth organization that mobilizes volunteers and activists around the state of Oregon.
- The Solution: I art directed an in-depth branding process which revealed the brand equity of their existing bus icon, and a new brand identity was built on that foundation. Building on the new logo, a full bus wrap was designed and produced. The graphics are eye-catching and bold, and also capture the grassroots nature of the organization.
Kir Wine Bar: Brand
- Project Objective: Create a brand and Web site for a new Portland wine bar located in the hip East Burnside neighborhood.
- The Solution: An elegant brand that captures the welcoming, cozy, European feeling of Kir, and a site that provides key details to visitors.
Jefferson Smith: Campaign Brand
- The Solution: A logo that reflects his tagline, "Forward," and the grassroots, intelligent and plain-spoken nature of his campaign. In addition, campaign materials such as lawn signs, banners, business cards, direct mail pieces and a Web site helped Jefferson effectively reach out to his district.
- Project Objective: Develop a brand for Jefferson Smith, candidate for State Reprsentative in 2008, that would speak to his forward-facing, progressive ideals.
OCE: Annual Report
- Project Objective: Communicate the mission, values and 2010 accomplishments of Oregon Corrections Enterprises in a compelling annual report.
- The Solution: An elegant annual report that builds on the look and feel of their recently redesigned website. The project included design and copywriting, with an emphasis on OCE's inmate training and certification programs.
Oregon’s NCRC: Marketing Campaign
- Project Objective: As part of a consulting communications team, develop materials to introduce a new workforce development tool to Oregon employers and job seekers.
- The Solution: Create professional branding, messaging, and look and feel that was carried across brochures, guides, posters, training materials and the web.
Bus Project: Award Show Poster
- Project Objective: Promote the second biannual Wheelies, "the Awards Show for Stuff that Matters", to sponsors, volunteers and the public at large. The Bus Project planned to throw an elegant event in celebration of the amazing 2008 election year.
- The Solution: A poster and full slate of promotional materials that pair Oregon’s very own Gold Man statue with the look of a star-studded major awards show. A Web site, invitation, online and print ads helped to spread the word.
Portland Know Series: Event Poster
- Project Objective: Promote Liminal, the 4th event in the Portland Know Series. A benefit event for PCAC, the Portland Center for the Advancement of Culture, this event featured the performance artists The Liminal Group.
- The Solution: A poster that captures the spontaneous, off-kilter and dynamic nature of live performance in a design that takes full advantage of screen-printing's bold techniques.
USB: Print Ads
- Project Objective: Over the course of multiple annual ad campaigns, reach out to consumer audiences to promote the USB brand and its evolving technology.
- The Solution: Full-page in-flight magazine ads targeted at business travelers, full page ads in major technology publications, such as Wired, that target early adopters of technology, and a brand awareness campaign in 25 different university newspapers.
Bus Project: 2010 Get out the Vote Campaign
- Project Objective: Make an impression on Portland’s youth voters, who have a dismal voting record in off-season elections, and urge them to vote in January’s special election.
- The Solution: A cheeky postcard, aimed at 50k Portland voters aged 18-29, urging them to defy expectations and vote. Custom photography was shot with the help of scantily-clad local talent, and the direct mail piece was followed up by full page ads in weekly papers and online ads.
Bus Project: Mercury Voter Registration Cover
- Project Objective: As part of a larger get-out-the-vote campaign, reach out to would-be voters by putting an actual voter registration form in the hands of unregistered young adults.
- The Solution: An eye-catching cover-wrap for Portland’s alternative weekly that included a valid form and a list of drop box locations for mail-in ballots.
